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Home Exchanges

How Blockchain Is Changing B2B Forever

How blockchain projects are solving problems the B2B industry didn't even know existed.

L.R. Borbón by L.R. Borbón
March 24, 2022
in Exchanges, Markets, News
0
How Blockchain is Changing B2B Forever
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NFL Hall of Fame coach, George Allen once proclaimed, “The future is now” and he could not be more correct—especially in the business world, all thanks to blockchain technology. As the world becomes increasingly digital, businesses and people alike are having to take a long hard look at what their companies represent and how they go about conducting sales.

Never has this new look at business practices been more apparent than in the B2B space, where legacy business practices are fading away and a new ushering of digitized practices are springing forth brought by blockchain companies.

It was not too long ago that having a business website was all a company needed to make a profit and increase sales. If they really wanted, they could even go as far as opening up a Facebook account or a Twitter profile. Back then, it was all for marketing, for boosting their brand appeal—a company rarely expected to make any real sales from the use of progressive technologies like blockchain or NFTs.

Flash forward to modern times, and this legacy business practice could not be further from the truth. Now, in order to make sales, scale your company and bring in new clientele, B2B companies absolutely must have a digital presence and a robust one at that if they are going to fight off the bankruptcy carrion.

In fact, with the onslaught of different blockchain projects and NFTs (non-fungible tokens), companies are increasingly moving away from the old and adopting this new technology-friendly era. Where businesses are no longer chained to the analog and can instead utilize novel techniques to increase sales.

The Current Way of Doing Business

What are companies doing nowadays you might ask? Well, it sounds more complicated than it actually is. Once you acclimate to a few new techno-jargon, the rest is quite simple. In fact, one would argue that this new vocabulary isn’t so much jargon and will soon become common words used in everyday language.

Diving right in, one of the most expansive of technologies are being developed by blockchain companies like TCH Waterhouse, a crypto sales leader who is simplifying the entire B2B sales process. So that companies no longer have to struggle to get the job done with a plethora of options.

All in One Platform

Companies often struggle with too many websites, too many sources to go and look at, when all they really need is one single unified platform to do everything they need. In the case of current B2B crypto projects that is exactly what they are doing. In fact, what they are doing is better than just about anyone else in the traditional legacy marketplace.

Gone are the days where a small business owner or a large tech company is repeatedly getting lost through their CRM or their marketing port. All of these processes are now being operated under the comfort of one single umbrella platform that streamlines the entire sales process utilizing blockchain technology.

In this case, crypto startups like PaySail has ingeniously created a solution where you can pay invoices with Bitcoin and other stablecoins, access your B2B sales, your B2C sales, and a few other perks. For example, this is just a small slice of how B2B commerce will look like and is currently being offered by crypto sales projects:

  • Crypto Payments: Users can pay invoices with stable coins and other dollar-backed tokens.
  • Enhanced Ownership and Control: Through cryptography to leverage any type of privacy concern between businesses.
  • Process Automation: Smart contracts and leveraging digitization will allow for more seamless transactions without the human error component.
  • Process of Traceability: Through the use of an end-to-end audit trail that is both immutable and unable to be tampered with.
  • Trusted IDs: NFTs will allow for the verification of identification, credentials and business liceneses for all parties involved in a B2B sale.

A Crypto B2B Conclusion

Fear not, dear reader, because Coach George Allen was right when he said the future is now and with a bit more understanding of what to expect with the future of B2B sales, you can rest assured that you will have all of the crypto tools available to you. All it takes is a little elbow grease, your reading glasses, and a nice chair to soak up it all in.

No longer will businesses be lost and forgotten in the digital age. They are just as supported now as ever. As the landscape continues to evolve expect an easier wait time to perform all of your daily tasks, a more robust platform, and a centralized view of your data all brought to you by the genius of blockchain technology and innovation.

There is no reason why you shouldn’t be able to access everything you need from the comfort of your own home, from one single place. The future is here.

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L.R. Borbón

L.R. Borbón

L.R. has worked for an international investment firm as a wealth manager and investment advisor, and launched his own NFT consulting business for the entertainment industry in 2021. He covers a wide variety of crypto and NFT topics for HODL Ninjas.

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