In a strange turn of events for the crypto community, there is good news for once, and it is in the form of NFTs and Fox’s wildly successful show, “Masked Singer.” If you haven’t had the chance to dive into the new and surprisingly fun show, let’s fill you in on what you’re missing out on and why it may just be the type of news the crypto community needed to hear this February.
During episodes throughout the season, fans will be able to scan on-air QR codes to play along and vote on which character they believe will progress to the next round. In participating, fans can level up their “Loyalty Pass” and be able to purchase “The Masked Singer Stars,” generative season nine costume art created by renowned artist Waxbones, to gain deeper access to the experience.
Points will be awarded to star holders based on the amount and accuracy of votes they cast throughout the season. A total of 1,050 “Masked Singer Stars” will be available for purchase for $49.99.
How Will The Masked Singer Experience Work?
On Feb. 22, star holders will be able to watch exclusive content featuring behind-the-scenes confessionals from this season’s contestants. Starting mid-season, “The Masked Singer Experience” will launch an official online merchandise store, where fans will be allowed to redeem points for an array of digital goods and other items and be ranked against other fans on a point-based leaderboard. Points and rewards from “The Masked Singer’s” original digital fan club launched in 2021 will be honored in “The Masked Singer Experience.”
BCL is partnering with MoonPay, a leading Web3 infrastructure provider; Web3Auth, a leading multiparty computation wallet infrastructure company; Alchemy, a comprehensive developer platform; and the Web3 innovation studio Props Labs to enhance “The Masked Singer Experience.”
Fans will be able to enter the experience using either social media accounts or existing wallets through Web3Auth, purchase tokens with credit cards through MoonPay and mint them via MoonPay’s HyperMint platform, and receive redeemable points through Props Labs’ rewards platform.
The experience’s innovative blockchain development also uses Eluvio’s novel Content Fabric for video distribution. Basically, it’s going to be one all-inclusive experience for fans and onlookers alike.
Ultimately, this type of entertainment, where blockchain meets unscripted TV, can be a positive sign for crypto.
How Popular is The Masked Singer?
“The Masked Singer’s” ninth season will debut this week. Just this past fall, season eight of the series averaged 7.3 million multiplatform viewers and ranked as television’s No. 1 unscripted entertainment series for the fourth consecutive year.
The Thanksgiving episode of “The Masked Singer” marked the night’s highest-rated entertainment telecast across both broadcast and cable in over three years and was FOX’s No. 1 Thursday entertainment telecast in more than six years.
If you combine those numbers with the prowess of blockchain technology—you are left with one very impressive piece of business of entertainment.
Other companies and production houses can imitate this and use it as their very own foundation of business. This melding of two industries once thought of as separate, will usher in a new era of crypto projects, where finance is no longer the only avenue of discussion but of revenue generation.
Is Web3 the Wave of the Future?
This is not the first time a major film and TV production giant is leveraging web3 to improve fan engagement, however. Just last October in 2022, Warner Bros launched a web3 movie experience for The Lord of The Rings: The Fellowship of the Ring film (it did all right, we’re hoping the Masked Singer will do better).
Eluvio, the Fox-backed web3 studio involved in bringing “The Masked Singer Experience” to life, was also part of Warner Bros’ team involved in launching the NFT film experience. Let’s hope this one is better.
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