With Web3’s imminent arrival and “NFT” becoming a household term, it is no wonder that large brands are beginning to jump into the space. Not only consumer brands such as Anheuser-Busch and Adidas are joining, but now, even designer houses like Gucci and Prada are jumping on the bandwagon. So, what other brands are joining in the wonderful world of NFT’s and what are they doing? Check them out below and learn why these campaigns are essential for the NFT space.
Gucci X Superplastic – SUPERGUCCI
Kicking February off in fashion is Gucci’s collaboration with the digital and physical collectible brand, Superplastic. Dubbed SUPERGUCCI, this collaboration could initiate a more significant trend for fashion brands moving into the NFT space.
While this is not Gucci’s first NFT, this collaboration will be the first collectible by Gucci that will reward holders with a physical item that allows exclusive access to future NFT drops from both Gucci and Superplastic.
The most prominent part of this drop is the physical asset provided to holders. Gucci will utilize their Italian ceramicists to create handmade ceramic sculptures of your NFT character, printed with Gucci’s iconic floral patterns. Whether the collection is digital or physical, the entry into the space by a fashion house such as Gucci is nothing to bat an eye at.
Adidas x Prada
Although the Adidas for Prada Re-Source project launched in January 2020, it is yet another leap for a high fashion brand entering the space. While Adidas has launched a collaborative NFT collection in the past with Into the Metaverse, their new partnership with Prada brings the high fashion house into the picture in a unique way that also provides for artists, community members, and charity.
The Adidas for Prada re-source project will utilize their original IRL collab, Re-Nylon, having artists and designers create their own digital artwork drawing inspiration from the Re-Nylon line.
Three thousand artists will have their work chosen and turned into an NFT, which the creator will have full ownership over. These three thousand individual pieces will then be sewn together by the well-known digital artist Zach Lieberman.
The final piece will be sold on SuperRare, with much of the proceeds going directly to the non-profit organization, Slow Factory. This collaboration between two huge names in fashion is certainly excellent for the NFT space, but allowing the average community member to get involved and get a piece of the pie while also donating to a good cause shows just one of the means of value behind NFT’s.
Like Adidas, Nike has also jumped headfirst into the NFT space, though not just releasing a one-off project, Nike has set some serious roots in the space. Nike has recently acquired RTFKT, the same studio that brought the CloneX NFT project to conception.
RTFKT being acquired by Nike shows a massive push into the direction of Nike diving into the metaverse and releasing more digital collectibles, perhaps with physical counterparts to match. With a brand as large as Nike acquiring a studio that specializes in NFT’s and digital assets, it will be no wonder when they release some huge news focused around the world of Web3.
A few other big-name brands are also jumping on the NFT bandwagon. Companies such as Anheuser Busch, McDonald’s, Pringles, Coca-Cola, and even the NFL are beginning to explore the space as a means of gaining more influence.
Although these big name brands are getting into the space, it is clear that much of this is for marketing tactics in attempts to stay relevant, rather than to show the actual value behind the abilities of non-fungible assets such as what Nike and Adidas are doing.
While countless companies are joining the crypto and NFT space almost daily, only a few really understand how important a piece these projects could play. Whether a brand is getting in to ride the wave for marketing purposes or they are genuinely producing something that is worthwhile, the exposure of the space to the general public is a gamechanger for NFT’s and will only further push the topic into daily conversation.